Agri-Food & Drinks:

The food & drink sector in N.Ireland and in the Republic is booming due to demand from the Far East and other countries.

The Agri-Foods Sector, Northern Ireland:

Tourism Ireland Video (Fermanagh):

Irish food abroad



Agri-Food is already N.Ireland's most successful industry, a £4.4 billion business that is exporting worldwide and employing almost 100,000 people in Northern Ireland. It is also the only industry which has a presence in every rural and urban community across Northern Ireland.
As a dynamic industry which has continued to grow during the current recession, there is much potential to make an even greater contribution to the local economy. It makes sound business sense to invest in success.
Speaking at the launch of the Agri-Food Strategy Board report, Chairman Tony O’Neill said: “The Agri-Food Strategy Board, which I chair, was tasked by the Northern Ireland Executive in May 2012 with developing a strategic action plan which would enable the industry to realise its undoubted potential.

Our work with the Executive, and more widely with players across the industry, academia and other interested bodies, has succeeded in shaping a comprehensive action plan – Going for Growth: Investing in Success – published today.”


The plan sets out a strategic Vision – Growing a sustainable, profitable and integrated Agri-Food supply chain focused on delivering the needs of the market – with a series of growth targets for the industry’s 10 sectors - beef and sheep, dairy, poultry and eggs, pig, fish and aquaculture, arable crops, fruit and vegetables, bakery and snacks, drinks and beverages, animal by-products and animal feeds.

There are a total of 118 action points and targets with a key focus on accelerating exports and stimulating entrepreneurship and innovation that will provide thousands of new jobs and increase prosperity by 2020 and beyond.


Mr O’Neill continued: “Of immense importance is the fact that the entire industry, farming, fishing and processing, was involved in developing this plan. Companies, both large and small, have the potential to invest £1.3 billion over three years. We have worked with the industry to agree the targets, including a 60% growth in sales to £7bn; 15% increase in employment to 115,000; and 75% growth in sales outside Northern Ireland to £4.5bn; a single marketing organisation to drive sales abroad faster; and a much sharper focus and co-ordination of development and delivery of skills and support for innovation. The targets are stretching but, the Board believes, achievable.
We are looking to Government for bold action in areas such as funding, marketing, planning, regulation, and land management to ensure that the plan is a success.”




(All inforamtion below is from the Dept for Enterptrise Trade & Investment - DETI which illustrates the potential for tourism in N.Ireland, but ironically DETI is also the dept that has given the green light for Shale Gas exploration in N.Ireland)

N.Ireland has seen 10 years of continued growth in the tourism sector.

Tourism brought in around £700 million in 2012 to the N.Ireland economy.

An extra 20,000 jobs are to be created in the hospitality and catering industry in Northern Ireland over the next 7 years it is estimated due to a booming industry.

In a recent Northern Ireland Executive report titled 'Economic Stategy - Priorities for Sustainable Growth and Prosperity' aimed at promoting the economy in N.Ireland

Article 5.82 states:

We have a collective goal for the tourism sector 'to double the income we earn from tourism by 2020. We recognise the ambitious nature of this goal and there a continued need for public investment in many areas, and across a range of partners, to deliver a distinctive world class tourism product thoughout NI.

DETI N.Ireland tourism targets:

“Northern Ireland has set its sights high. We
will double the income we earn from tourism
by 2020. We will work together to grow tourism
for the benefit of all.”
This will be achieved by:

  • increasing visitors from 3.2 million to
    4.5 million by 2020;
    increasing earnings from tourism from
    £536 million* to £1 billion by 2020;
    progressively accelerating spend by visitors
    targeting specific markets and market
  • supporting indigenous high quality businesses
    to grow; and
    being visitor inspired in all our actions.


Expected Market by 2020 for N.Ireland:

  • 4.5m visitors of which 3.1m
    are Out of State
    Income of £1bn
    Tourism sector direct GVA
    contribution of 2.6%
    50% visitors from closer to
    home markets
    2% emerging markets
    N. America and Germany key
    source markets
    1.4m visits made by NI
    residents - throughout the year.




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